Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

The specialization in marketing as a business management assistant focuses on developing skills and knowledge in marketing strategies, market research, consumer behavior, and promotional techniques. Students will learn how to create and implement marketing plans, analyze market trends, and effectively communicate with customers. This specialization prepares individuals to support marketing efforts within a business or organization, and to contribute to the overall success of marketing campaigns.

Marketing management is the process of planning, organizing, implementing, and controlling marketing activities to achieve the organization's goals. It involves analyzing market trends, identifying target audiences, developing marketing strategies, and overseeing the execution of marketing campaigns. Marketing management also involves monitoring and evaluating the effectiveness of marketing efforts and making adjustments as needed to ensure the organization's success in the marketplace. Overall, marketing management is about creating and maintaining a strong brand presence, building customer relationships, and driving sales and profitability.

Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.

Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.

A Master's in Marketing typically focuses on the strategic aspects of marketing, such as market research, consumer behavior, branding, and advertising. On the other hand, a Master's in Marketing Management and Business Psychology combines marketing with management and psychology principles to understand consumer behavior, organizational dynamics, and leadership strategies. This program may delve deeper into the psychological aspects of marketing and how they influence business decision-making and consumer engagement. Overall, the Marketing Management and Business Psychology program offers a more holistic approach by integrating marketing with management and psychology disciplines.

An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success.

International business operations in media management focus on the overall strategy and management of a media company's global operations, including aspects such as market entry, supply chain management, and international partnerships. On the other hand, marketing in media management specifically deals with promoting and selling media products or services to consumers, utilizing various marketing techniques and channels to reach the target audience. While international business operations look at the broader picture of managing a media company's global presence, marketing in media management is more focused on driving sales and increasing brand awareness through targeted promotional activities.